Clarity Workshop for Church Leaders

A two-day, on-site experience that helps your team align around a clear, compelling message so your communication actually moves people.

Let me help you change that.

Does This Sound Familiar?

You might be here if…

  • Your website looks outdated and confuses visitors.
  • Every staff member describes your church differently.
  • You make announcements but nothing seems to stick.
  • People visit once but never return (and you don’t know why).
  • Your team is busy, but you are not seeing growth.
  • You’ve tried to rebrand but nothing feels quite right.

The Real Problem

The problem isn’t effort. It is clarity.

When your message is muddled, everything else struggles — invitations, follow-up, next steps, even staff alignment.

Once your message becomes clear and consistent, every communication channel starts working together instead of working against you.

Here’s Exactly What We’ll Do

The workshop is structured to combine real-world observation, collaborative discovery, and clear strategy — so you leave with both insight and a plan.

Day 1 • Morning

Immersion Experience (9am–12pm)

I attend your weekend service as a first-time visitor, experiencing everything from parking to post-service connection. I’m taking detailed notes on what works, what confuses, and what could be clearer.

What I’m observing:

  • Signage and wayfinding
  • Welcome process and first impressions
  • Service flow and announcements
  • Printed materials and digital touchpoints
  • The overall ‘feel’ for a newcomer
Day 1 • Afternoon

Stakeholder Workshop (1pm–4pm)

Your team (8–12 people representing different ministries and perspectives) works through proven brand clarity frameworks in a highly interactive session.

What we’ll discover together:

  • Your core ‘why’ — the purpose that drives everything
  • Who you’re really designed to serve (not “everyone”)
  • The problem you solve in people’s lives
  • Your unique positioning as a guide
  • A simple 3-step plan for people to engage
  • Success stories that illustrate your impact

What you’ll create:

  • One-page Brand Narrative everyone can rally around
  • Core messaging that’s clear, compelling, and consistent
  • Shared language your whole team can use
Day 2 • Morning

Systems & Strategy Audit (9am–11am)

While you are wrapping up weekend services, I am compiling everything I’ve learned and preparing your findings and recommendations.

What I’m analyzing:

  • Website effectiveness and user experience
  • Social media presence and engagement
  • Communication tools and systems
  • Internal alignment and consistency
  • Quick wins vs. strategic priorities
Day 2 • Afternoon

Leadership Debrief & Strategy Session (1pm–4pm)

I present my findings to your leadership team and we co-create your implementation roadmap.

What you’ll receive:

  • What’s working well (you need to hear this!)
  • Where clarity is breaking down (specific examples)
  • Prioritized recommendations (quick wins to long-term strategy)
  • 90-day action plan with assigned owners
  • Tool and system recommendations

What You Walk Away With

Brand Narrative One-Pager

Your unique story distilled into a clear, compelling framework everyone on your team can use.

Messaging Architecture Guide

Ready-to-use copy for your website, social media, emails, and announcements so you’re not starting from a blank page.

Comprehensive Recommendations Report

10-20 pages of specific, prioritized actions organized by timeframe (30 / 60 / 90 days) so you know exactly what to do next.

Systems & Tools Assessment

What to keep, what to upgrade, and specific recommendations with pros and cons for your context.

Priority Roadmap

A visual timeline showing what to tackle first, second, and third so your team can move together.

30-Day Follow-Up Call

A follow-up coaching call to track progress, troubleshoot challenges, and celebrate early wins.

Package Details

What’s Included

  • 2 full days onsite with your team.
  • All workshop materials and facilitation.
  • Complete deliverables package (narrative, roadmap, recommendations).
  • 30-day follow-up coaching call.
  • Unlimited email support during implementation.

Payment Options & Add-Ons

Payment Options

  • 50% deposit to secure dates.
  • Remainder due at completion.
  • Payment plans available for qualified churches.

Add-On Options

  • Research Study — add congregation and community surveys for data-driven insights.
  • 90-Day Implementation Support — monthly coaching calls and ongoing guidance as you execute the plan.
  • Focus Groups — deeper qualitative insights from 2–3 segmented groups.

Is This Workshop Right for Your Church?

This Is Perfect If You:

  • Are ready to invest in clarity (not just cosmetic changes).
  • Have leadership buy-in for potential changes.
  • Can gather 8–12 stakeholders for a workshop.

This Might Not Be the Right Fit If:

  • You just want someone to ‘fix’ your website.
  • Leadership is not aligned on the need for change.
  • You want a quick, cheap solution.

Common Questions

How far in advance do I need to book?

Most churches book 2–4 months in advance. If you have specific dates in mind, it's best to reach out as soon as possible so we can compare calendars.

Do you work with churches of all sizes?

Yes. I’ve worked with churches from 300 to 20,000 in attendance. The frameworks scale; we’ll tailor the application to your context.

What if our leadership team can’t agree on things?

That’s normal. The workshop is designed to surface different perspectives in a constructive way and move you toward shared clarity.

Do we need to have our act together before you come?

No. Come as you are. The workshop is designed to help you diagnose where things are stuck and create a realistic plan forward.

Can we do this virtually?

Some elements can be done virtually, but the most effective outcomes come from an on-site experience. We can talk about what’s possible for your situation.

How soon will we see results?

Many churches see immediate wins as they start using the new language. The 30/60/90-day roadmap is designed to create visible momentum quickly while building long-term change.

Ready to Bring Clarity to Your Communication?

Every church has a story worth telling. Let’s make sure yours is clear, compelling, and easy for people to respond to.