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On Communication
“Stories constitute the single most powerful weapon in a leader’s arsenal.”
–Dr. Howard Gardner
“Storytelling is the most powerful way to put ideas into the world.”
–Robert McKee
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
–Seth Godin
“Talk to people about themselves and they will listen for hours.”
–Benjamin Disraeli
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs and desires – while at the same time telling us about a product or service.”
–Melinda Partin